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ADVERTISING CLASSICS; OR YOUR MONEY BACK BY ALVIN EICOFF; 4 AUDIO CD SET; NEWSTRACK (UNSTATED PUBLICATION DATE;) Audio CD. Alvin Eicoff is the author of Or Your Money Back ( avg rating, 1 rating, 0 reviews, published ) and Eicoff on Broadcast Direct Marketing ( av. Buy a cheap copy of Or Your Money Back book by Alvin Eicoff. Free shipping over $

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InEicoff founded A.

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All mainstream modern browsers have cookies enabled by default, so if you’ve been directed to this page mohey probably means you’re uisng a weird and wonderful browser of your own choosing, or have disabled cookies yourself. In the late s, Eicoff launched the world’s eucoff infomercial. As ofbait products use first-generation vitamin K anticoagulants as poison. Archived from the original on November 20, Businesspeople in advertising Revolvy Brain revolvybrain.

It specializes in direct response television DRTV advertising. Alvin was a proponent of short-form DRTV, which consisted of second and seconds commercials featuring a number and a call to action. Leonard Lee Ratner — was an American businessman who built his fortune uour mail-order sales before moving into real estate investment. Eicoff’s ads became the model for modern infomercials.

Five minutes is the most commonly available time of these leng Let’s connect Contact Details Facebook Twitter. This is a form of direct response marketing. Due to his significant contributions and ypur in the direct response industry, he was elected to the Direct Marketing Association Hall of Fame and was elected as one of the 50 most influential people in television history by Advertising Age.


A relatively small amount or media time may be purchased in lengths less than 30 minutes but more than 2 minutes.

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The d-CON product line includes traps and baits for use around the home for trapping and killing rats and mice. If you have persistent cookies enabled as well, then we will be able to remember you across browser restarts and computer reboots. Please click the link in that email to activate your subscription. The most common time period available for purchase as “long form” infomercial media is 28 minutes, 30 seconds in length.

The company also claims to have coined the famous “…or your money back! This was the accepted term for an infomercial from until “infomercial” came into vogue in In both cases you should know how to switch cookies back on! Advertising agencies of the United States Companies based in Chicago.

Alvin Eicoff

Member feedback about Alvin Eicoff: In MarchBliwas stepped down. It specializes in direct response television DRTV advertising. As a young child, he learned to be a salesman selling groceries and other merchandise at his father’s produce stand.

Companies based in Chicago, Illinois Revolvy Brain revolvybrain. This is a partial list of notable Jewish American business executives.

One day Ratner heard about a truck load of avin that were about to spoil from over ripening. Eicoff advocated the second commercial with a second tag line and a phone number.

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This doesn’t mean that anyone who uses your computer can ekcoff your account information as we separate association what the cookie provides from authentication. Member feedback about A.

Archived from the original on Retrieved December 7, American alvon in retailing Revolvy Brain revolvybrain. Eicoff is based in Chicago, Illinois. By using this site, you agree to the Terms of Use and Privacy Policy. His most successful commercial was a spot for Columbia House that ran for 15 years. Member feedback about D-CON: Inthe DMA created the A.

Or Your Money Back: Alvin Eicoff: : Books

Please refer to our privacy policy for more information on privacy at Loot. The book was titled “…or Your Money Akvin the famous phrase that Eicoff coined and included at the end of every commercial. Member feedback about List of Jewish American businesspeople: When the expiry date is reached your computer deletes the cookie.

Retrieved December 6, Early life Leonard Lee Ratner was born in and grew up on the west side of Chicago. Direct response television DRTV is any television advertising that asks consumers to respond directly to the company — usually either by calling an toll-free telephone number, sending an SMS message, or by visiting a web site.

Rodenticides Revolvy Brain revolvybrain. After moving into televisionhe worked with a number of small companies and some big names like Avon and Columbia House.