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In Ethnicity, Inc. anthropologists John L. and Jean Comaroff analyze a new moment in the history of human identity: its rampant commodification. Through a . In Ethnicity, Inc. anthropologists John L. and Jean Comaroff analyze a new moment in the history of human identity: its rampant. insecurities and cope with their privatized fate of ‘being free’. However, no such advice is forthcoming’ (pp. –8). As Bauman understands, there is available.

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With these examples in mind, it is obvious that ethnicity has become a new frontier in Late Capitalism. These phenomena range from the disturbing through the intriguing to the absurd.

Laura rated it liked it Jan 24, Even a dispossessed individual’s own ethnic identity has become something to invest in, developing one’s own brand for tourists who may be hoping to coopt a piece of someone else’s identity.

Try the Kindle edition and experience these great reading features: Ships from and sold by Amazon. Page 1 of 1 Start over Comarofc 1 of 1. Whereas Marx emphasized the alienation of the commodity from its producer, the current practitioners of ethnic commerce are not an alienated proletariat, for their ethnicity in part constitutes the mode of production. About Contact News Giving to the Press.

Amazon Inspire Digital Educational Resources. Native Americans relying on DNA analysis labs to divide casino fortunes, Zulu businessmen playing up their ethnicjty origins to consolidate their mining interests, Bushmen shedding their jeans and tee shirts to don skins and beads for those tourists who want to see a ‘real’ ‘primitive’ ‘culture’, the branding of Scotland as a science center for medicine, the marketing of the Zulu Nation as a brand for heritage hungry African American tourists to consume, the everyday items of particular cultures being patented or trademarked, factions within tribes waging war in the courts to determine the authenticity of their claim to the name or property of a tribe.


J. L. Comaroff & J. Comaroff. Ethnicity, Inc.

University of Chicago Press. Return to Book Page. Use of Hoodia came to the attention of the Apartheid government, comarlff would hire the San as trackers for military excursions into Namibia and Angola.

Bobby Jones rated it it was amazing Oct 24, Joe rated it really liked it Oct 13, Open Preview See a Problem? Gender and Race in an Age of Unsettled Identities. Fred rated it liked it Feb 22, Set up a giveaway.

Ethnicity, Inc. by John L. Comaroff

Goodreads helps you keep track of books you want to read. So in the increasingly shrinking planet filled with highly mobile global adventurers, that which is sought is obliterated by this very act of searching. Nabil Abouharb rated it it was amazing Jun 28, There’s a problem loading this menu right now.

Amazon Drive Cloud storage from Amazon. English Choose a language cmaroff shopping. Amazon Restaurants Food delivery from local restaurants. Chicago Studies in Practices of Meaning on your Kindle in under a minute. Your Money or Your Life: Refresh and try again. Showing of 1 reviews. It was difficult to read, though – but plough through: Amazon Rapids Fun stories for kids on the go.

I recommend this book for its content, but had to ethnicoty my way through it. In yet another example of indigenous-property-turned-corporate-profit, the rights to P57 were sold to multinational pharmaceutical companies, which attempted to commercialize the compound into a blockbuster fat-fighting diet pill. Outside the USA, see our international sales information.


Ethnicity, Inc.

The widespread ability of commodified ethnicity to re shape identity, re vitalize group consciousness, and form new patterns of sociality explains its ubiquity and attests to its influence in contemporary society.

This extraordinarily lucid book is one of the most ambitious, wide-ranging, and thought-provoking pieces of anthropological scholarship written over the last few decades; it sets a standard other scholars can only hope to emulate.

Cultural and Social Anthropology General Anthropology. Intellectually rigorous but leavened with wit, this is a powerful, highly original portrayal of a new world being born in a tectonic collision of culture, capitalism, and identity.

Newsletter informativa Newsletter do OpenEdition. Through them, the Comaroffs trace the contradictory effects of neoliberalism as it transforms identities and social being across the globe.

Preview — Ethnicity, Inc. Comaroff is the Harold W. Amanda Markham rated it liked it Jul 22, To ask other readers questions about Ethnicity, Inc. I found this book incredibly frustrating to power through despite my comsroff in the themes Comaroff discussed.

Michael Mena rated it did not like it Mar 15,